Membership Info
Businesses and organizations in the Great Lakes Seaway Trail region are welcome to become members of the Seaway Trail and promote themselves to the thousands of people traveling on the Great Lakes Seaway Trail each year.
Membership Benefits
What is the Great Lakes Seaway Trail?
The Great Lakes Seaway Trail is a 518 mile scenic driving route that follows the shores of Lake Erie, the Niagara River, Lake Ontario, and the St. Lawrence River in New York and Pennsylvania. Recognized for its unique landscape and historical significance, the Great Lakes Seaway Trail was one of the first roads in America to be designated as a National Scenic Byway in 1996.
About Seaway Trail, Inc.
Seaway Trail, Inc. is a private, non-profit organization whose mission is to increase tourism revenues and to enhance the economic well-being and quality of life for travelers, communities, and members throughout the Great Lakes Seaway Trail region. Seaway Trail, Inc. inspires travelers to stop, explore, and savor moments around every bend, while also inviting residents to see and experience their greater community anew. For businesses, Seaway Trail strives to be the foremost resource in keeping members informed and up-to-date with the latest travelers data and trends along the byway. Seaway Trail's marketing themes set the region apart as a world-class tourism destination.
Current Marketing Themes
Although not an all-inclusive list, here are just some of the current marketing themes and initiatives Seaway Trail is conducting:
Great Lakes Seaway Trail Travel Magazine
The Annual Great Lakes Seaway Trail Travel Magazine is the premier marketing vehicle for promoting travel along the Great Lakes Seaway Trail, increasing and lengthening visits, and showcasing your business or organization to thousands of prospective customers.
To become a Seaway Trail member and start attracting new customers:
Businesses and organizations in the Great Lakes Seaway Trail region are welcome to become members of the Seaway Trail and promote themselves to the thousands of people traveling on the Great Lakes Seaway Trail each year.
Membership Benefits
- Business listing in annual Great Lakes Seaway Trail Travel Magazine
- Ability to further promote your business with an ad in the Travel Magazine
- Business listing on Seaway Trail website in 3 locations - by region, by business category, and in digital edition of travel guide
- Ability to further promote your business with an Enhanced or Premium Web Listing or Internet Coupon
- Ability to take advantage of Seaway Trail Member Discount Program with discounts on advertising, brochure distribution, car rental, email marketing, office supplies, payroll, printing, and more
- Ability to promote your events on the Seaway Trail Events Page and to Seaway Trail fans and followers on Facebook and Twitter
- Ability to be included in Seaway Trail marketing initiatives
What is the Great Lakes Seaway Trail?The Great Lakes Seaway Trail is a 518 mile scenic driving route that follows the shores of Lake Erie, the Niagara River, Lake Ontario, and the St. Lawrence River in New York and Pennsylvania. Recognized for its unique landscape and historical significance, the Great Lakes Seaway Trail was one of the first roads in America to be designated as a National Scenic Byway in 1996.
About Seaway Trail, Inc.
Seaway Trail, Inc. is a private, non-profit organization whose mission is to increase tourism revenues and to enhance the economic well-being and quality of life for travelers, communities, and members throughout the Great Lakes Seaway Trail region. Seaway Trail, Inc. inspires travelers to stop, explore, and savor moments around every bend, while also inviting residents to see and experience their greater community anew. For businesses, Seaway Trail strives to be the foremost resource in keeping members informed and up-to-date with the latest travelers data and trends along the byway. Seaway Trail's marketing themes set the region apart as a world-class tourism destination.
 One of the 100+ Great Lakes Seaway Trail Outdoor Storyteller Signs located along the byway encouraging travelers to stop, get out, and explore local communities |
Although not an all-inclusive list, here are just some of the current marketing themes and initiatives Seaway Trail is conducting:
- Lighthouses & Dive Sites - Celebrating our maritime heritage with the "Seaway Trail Lighthouses" guidebook, 9 Lighthouse Outdoor Storyteller Signs, and 5 Dive Site Outdoor Storyteller Signs. The Seaway Trail includes 30 lighthouses and many unique dive sites.
- French & Indian War - Commemorating the 250th Anniversary with the "Waterways of War" guidebook, a free map & brochure, and 20 Outdoor Storyteller Signs
- Birding - Encouraging birders to migrate to this birdwatcher's paradise with "Birding the Great Lakes Seway Trail" guidebook and companion audio tour CD, free map & brochure, and 10 Outdoor Storyteller Signs
- Geocaching - A GPS treasure hunt on the Great Lakes Seaway Trail GeoTrail featuring 75 hidden caches and the ability for geocachers to earn 5 collectable coins
- War of 1812 - Commemorating the 200th Anniversary with a guidebook, free map & brochure, 20+ Outdoor Storyteller Signs, and a traveling exhibit
- Bicycling - A healthy way to experience the byway will be enhanced with new printed maps and a multi-day bicycle tour
- Walks - Organized walks presented by the Great Lakes Seaway Trail Volkssport Association
 Current distribution of the Great Lakes Seaway Trail Travel Magazine + direct mailings across the country and internationally |
The Annual Great Lakes Seaway Trail Travel Magazine is the premier marketing vehicle for promoting travel along the Great Lakes Seaway Trail, increasing and lengthening visits, and showcasing your business or organization to thousands of prospective customers.
- All members are listed with location, phone number, and website
- Affordable advertising rates enable your business to receive higher visibility
- 200,000 copies printed annually
- Distriution at sites in New York, Pennsylvania, Ohio, and Ontario
- Mailed across the country & internationally upon request y phone, email, or internet
- Digital edition online
To become a Seaway Trail member and start attracting new customers:
- Complete the Membership Application online
- Download and return the 2012 Membership & Advertising Form
- Contact Kurt Schumacher via email or at 585-857-1004